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So there are many times when the global and domestic cues, trends and news is negative, downhill and the last of hope is clutched upon with eagerness. Just like what is happening during the covid-19 times.
Even in such times, some companies shine and outperform despite the industry not doing well. The expectations from niche companies of the economy remain alive and the forecasts for such companies remain highly positive.
So the macroeconomics is negative or bearish but company-wise the outlook is positive or bullish. Yes, that is the Bottoms-up approach.
In other words during the Bottoms up approach, the focus is on the fundamentals and values of the company in a sector irrespective of the market conditions, macroeconomic indicators and stock trends.
The bottom-up approach assumes that individual companies can do well even in an industry that is not performing very well and therefore invests in such stocks.